Overview

"How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the ""Hero's Journey"" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!"

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Matthew Luhn is a writer, story branding consultant, and keynote speaker with over twenty-five years of experience creating stories and characters at Pixar Animation Studios and beyond. Matthew's story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille, and other films and TV shows currently in development. Alongside his story work in Hollywood, Matthew also trains CEOs, marketing teams, directors, and other professionals on how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew attended the world-renowned Character Animation department at Cal Arts in Los Angeles and holds a BFA in illustration from the Academy of Art University in San Francisco. He currently resides in Oakland, California. Jonathan Todd Ross, a graduate of the NYU/Tisch School of the Arts, has narrated over 120 audiobooks across a wide variety of genres, including fiction, nonfiction, self-help, YA, biography and memoir, children's literature, and romance. He's won an Audie Award (Restart by Gordon Korman), received numerous YALSA and Earphone Awards (Swindle by Gordon Korman, Fake Mustache by Tom Angleberger, and more), and made all of his middle school bullies regret every mean thing they ever said to him when he narrated Tom Brady's The TB12 Method. Jonathan loves narrating all genres, bringing the author's words to audio-life.

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