Overview

Through interviews with some of today's world-class performers, you will learn to immediately apply a formula to empower your attitude and alter the outcomes of your life. Attitude is at the heart of all human behavior and interaction, which has a significant bearing on positive outcomes. Attitude is fundamental to perception and one's responses to the world. Attitudinal improvement is the single best investment you can make in life because of its direct impact on future outcomes. In The Attitude Equation, you'll hear from some of the most successful people today, outlining the roadmap others can take toward personal and professional success. The Attitude Equation is an indispensable collection of conversations with leaders in a variety of fields, from bestselling authors to musicians, to actors and directors, that are as entertaining as they are enlightening, shedding light on the key adjustments to attitude that led them to be successful. Featuring Judd Apatow, Grant Cardone, Martina Navratilova, Matt Sorum, Bonnie St. John, Howie Mandel, and many more.

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Mark Schulman is a monster drummer who's toured the world with some of the greatest rock and pop performers-before crowds as big as 225,000. He's toured with P!NK, Billy Idol, Cher, Stevie Nicks, Foreigner, Simple Minds, and many more over his thirty-two-year touring career. He leveraged his experience and knowledge into a career as a world-class keynote speaker with his corporate clients, including American Express, Microsoft, IBM, DELL, Cisco, Aveda, Kaiser, NCAA, SAP, and more. To date, Mark has performed over two thousand keynotes and one thousand music clinics-that's over one billion people throughout his career! Mark's first book, Conquering Life's Stage Fright, inspired thousands to transform fear and trepidation into confidence. Mark Schulman is a monster drummer who's toured the world with some of the greatest rock and pop performers-before crowds as big as 225,000. He's toured with P!NK, Billy Idol, Cher, Stevie Nicks, Foreigner, Simple Minds, and many more over his thirty-two-year touring career. He leveraged his experience and knowledge into a career as a world-class keynote speaker with his corporate clients, including American Express, Microsoft, IBM, DELL, Cisco, Aveda, Kaiser, NCAA, SAP, and more. To date, Mark has performed over two thousand keynotes and one thousand music clinics-that's over one billion people throughout his career! Mark's first book, Conquering Life's Stage Fright, inspired thousands to transform fear and trepidation into confidence. Jim Samuels, PhD, holds a doctorate in psychology from Greenwich University. He began helping others improve their memories as a teenager in 1962. He has spent the succeeding years developing and refining his applied philosophical approach to human development. His development of the SORTing methodology in 1975 introduced a robust set of techniques that individuals can use to release lifetimes of unresolved stress while greatly increasing their understanding and self-awareness. Soon after, he turned his attention to the world of business, integrating memory training with a strategic approach to planning and business management. In 1997, he earned the rank of Grandmaster of Martial Arts Philosophy and trained numerous regional, national, and world champions-including Andrew Gainer, a three-time world champion in full-contact freestyle competition. For the last twenty years he has been consulting for Laguna Components in California, which is a prime contractor for JPL/NASA that has provided electronic components for numerous JPL/NASA projects, including the recent Mars orbiter, lander Perseverance, and helicopter Ingenuity. Currently, they are working on the Europa project. GUY KAWASAKI is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz and an executive fellow at UC Berkeley's Haas School of Business. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation and is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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