Overview

What does a five-hundred-year-old political and military strategist have to do with the world of startups? Through a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in The Prince and The Art of War can be applied to the modern business world. Startups constantly face the challenge of how to make an impact given their initial small size and limited resources. Nine out of ten startups fail and more than fifty percent do not reach past the five-year mark. The few that do manage to survive can quickly find themselves swamped in the oversaturated market, unable to make any decent progress. So how can they establish themselves among their immediate competitors, let alone defeat larger, more established companies? Is the story of David and Goliath still relevant in the modern business world? The Art of Startups offers its readers unique and viable solutions to all the problems small startups face especially in their early stages. By the end of the book the reader will be able to apply effectively a new set of war strategies to break through into the market, to master new technologies and innovations, to negotiate fruitful alliances and, ultimately, to become a better leader. 'This book is a must-read for every founder.' - Dan Lyons, Author of Disrupted: My Misadventure in the Startup Bubble 'The enduring brilliance of Machiavelli is brought to life in this very compelling and very accessible book. A must-read for every entrepreneur and corporate strategist!' - Mark DeSantis, CEO, Bloomfield Robotics, and Adjunct Professor of Entrepreneurship, Carnegie Mellon University 'Insightful, accessible and fun. If readers enjoyed The Lean Startup and Zero to One they are going to love The Art of Startups. The author has done a great job to educate its readers in a very clever and entertaining way!' - Spandana Nakka, Co-founder and CEO, Sleek

Full Product Details

9781785271687

Table of Contents

Reviews

Part business strategy book, part leadership development book and 100% graphic novel, The Art of Startups is an entertaining guide to business innovation. -Nir Eyal, Bestselling Author of Hooked and Indistractable Modern leaders need to challenge themselves with divergent thinking in order to stay sharp. The Art of Startups is a great opportunity to reacquaint yourself with tried and true business principles in a fresh new context. -Michael Ventura, CEO, Sub Rosa, and Author of Applied Empathy While startups and entrepreneurship are inherently about invention, some of the best lessons in business can come from looking in the past to shape the future. Edoardo Maggini has done just that with The Art of Startups as he applies the principles of Machiavelli to winning in today's modern world of entrepreneurship. -Dave Knox, Marketing Executive Coach, Venture Investor and Author of Predicting the Turn: The High Stakes Game of Business between Startups and Blue Chips The Art of Startups really brings to life that behind great startups, and indeed great products in general, are great people. Telling the stories of these people is important in order to learn how to not only develop successful startups but also apply startup smarts inside corporate organizations. -Tim Heard, Co-founder and MD, Circle of Intrapreneurs A brilliant and wonderfully entertaining book. An unstoppable read, full of surprises and rich with insight for every entrepreneur--first time or seasoned. -Avery J. Lu, Co-founder, Chief Marketing Officer and Managing Director, Investments, ActionSpot Startup Studio The Art of Startups is an incredible read, easy and relatable and yet full of condensed structure and insights. It's a great guide bringing together all of the stages of startup entrepreneurship, with a strong emphasis on strategy and approaches. I wish I had something like this to guide me when I started my first company in 2008! -Max Gurvits, VC, Vitosha Venture Partners; Co-founder and Chief Host at SummitSummit A startup guide like no other. Tech breakthroughs have washed ashore legions of spirited entrepreneurs; Edoardo Maggini hands them a tool to survive and thrive. -Igor Pejic, Author of Blockchain Babel: The Crypto Craze and the Challenge to Business Insightful, accessible and fun. If readers enjoyed The Lean Startup and Zero to One they are going to love The Art of Startups. The author has done a great job to educate its readers in a very clever and entertaining way! -Spandana Nakka, Co-founder and CEO, Sleek The enduring brilliance of Machiavelli is brought to life in this very compelling and very accessible book. A must-read for every entrepreneur and corporate strategist! -Mark DeSantis, CEO, Bloomfield Robotics, and Adjunct Professor of Entrepreneurship, Carnegie Mellon University This book is a must-read for every founder. -Dan Lyons, Author of Disrupted: My Misadventure in the Startup Bubble Author's Kickstarter marketing campaign

This book is a must-read for every founder. -Dan Lyons, Author of Disrupted: My Misadventure in the Startup Bubble The enduring brilliance of Machiavelli is brought to life in this very compelling and very accessible book. A must-read for every entrepreneur and corporate strategist! -Mark DeSantis, CEO, Bloomfield Robotics, and Adjunct Professor of Entrepreneurship, Carnegie Mellon University Insightful, accessible and fun. If readers enjoyed The Lean Startup and Zero to One they are going to love The Art of Startups. The author has done a great job to educate its readers in a very clever and entertaining way! -Spandana Nakka, Co-founder and CEO, Sleek A startup guide like no other. Tech breakthroughs have washed ashore legions of spirited entrepreneurs; Edoardo Maggini hands them a tool to survive and thrive. -Igor Pejic, Author of Blockchain Babel: The Crypto Craze and the Challenge to Business The Art of Startups is an incredible read, easy and relatable and yet full of condensed structure and insights. It's a great guide bringing together all of the stages of startup entrepreneurship, with a strong emphasis on strategy and approaches. I wish I had something like this to guide me when I started my first company in 2008! -Max Gurvits, VC, Vitosha Venture Partners; Co-founder and Chief Host at SummitSummit A brilliant and wonderfully entertaining book. An unstoppable read, full of surprises and rich with insight for every entrepreneur--first time or seasoned. -Avery J. Lu, Co-founder, Chief Marketing Officer and Managing Director, Investments, ActionSpot Startup Studio The Art of Startups really brings to life that behind great startups, and indeed great products in general, are great people. Telling the stories of these people is important in order to learn how to not only develop successful startups but also apply startup smarts inside corporate organizations. -Tim Heard, Co-founder and MD, Circle of Intrapreneurs While startups and entrepreneurship are inherently about invention, some of the best lessons in business can come from looking in the past to shape the future. Edoardo Maggini has done just that with The Art of Startups as he applies the principles of Machiavelli to winning in today's modern world of entrepreneurship. -Dave Knox, Marketing Executive Coach, Venture Investor and Author of Predicting the Turn: The High Stakes Game of Business between Startups and Blue Chips Modern leaders need to challenge themselves with divergent thinking in order to stay sharp. The Art of Startups is a great opportunity to reacquaint yourself with tried and true business principles in a fresh new context. -Michael Ventura, CEO, Sub Rosa, and Author of Applied Empathy Part business strategy book, part leadership development book and 100% graphic novel, The Art of Startups is an entertaining guide to business innovation. -Nir Eyal, Bestselling Author of Hooked and Indistractable

Author's Kickstarter marketing campaign This book is a must-read for every founder. -Dan Lyons, Author of Disrupted: My Misadventure in the Startup Bubble The enduring brilliance of Machiavelli is brought to life in this very compelling and very accessible book. A must-read for every entrepreneur and corporate strategist! -Mark DeSantis, CEO, Bloomfield Robotics, and Adjunct Professor of Entrepreneurship, Carnegie Mellon University Insightful, accessible and fun. If readers enjoyed The Lean Startup and Zero to One they are going to love The Art of Startups. The author has done a great job to educate its readers in a very clever and entertaining way! -Spandana Nakka, Co-founder and CEO, Sleek A startup guide like no other. Tech breakthroughs have washed ashore legions of spirited entrepreneurs; Edoardo Maggini hands them a tool to survive and thrive. -Igor Pejic, Author of Blockchain Babel: The Crypto Craze and the Challenge to Business The Art of Startups is an incredible read, easy and relatable and yet full of condensed structure and insights. It's a great guide bringing together all of the stages of startup entrepreneurship, with a strong emphasis on strategy and approaches. I wish I had something like this to guide me when I started my first company in 2008! -Max Gurvits, VC, Vitosha Venture Partners; Co-founder and Chief Host at SummitSummit A brilliant and wonderfully entertaining book. An unstoppable read, full of surprises and rich with insight for every entrepreneur--first time or seasoned. -Avery J. Lu, Co-founder, Chief Marketing Officer and Managing Director, Investments, ActionSpot Startup Studio The Art of Startups really brings to life that behind great startups, and indeed great products in general, are great people. Telling the stories of these people is important in order to learn how to not only develop successful startups but also apply startup smarts inside corporate organizations. -Tim Heard, Co-founder and MD, Circle of Intrapreneurs While startups and entrepreneurship are inherently about invention, some of the best lessons in business can come from looking in the past to shape the future. Edoardo Maggini has done just that with The Art of Startups as he applies the principles of Machiavelli to winning in today's modern world of entrepreneurship. -Dave Knox, Marketing Executive Coach, Venture Investor and Author of Predicting the Turn: The High Stakes Game of Business between Startups and Blue Chips Modern leaders need to challenge themselves with divergent thinking in order to stay sharp. The Art of Startups is a great opportunity to reacquaint yourself with tried and true business principles in a fresh new context. -Michael Ventura, CEO, Sub Rosa, and Author of Applied Empathy Part business strategy book, part leadership development book and 100% graphic novel, The Art of Startups is an entertaining guide to business innovation. -Nir Eyal, Bestselling Author of Hooked and Indistractable

Author Information

Edoardo Maggini is a serial entrepreneur and inventor who has co-founded three startup companies in the past 10 years ranging from the food industry to renewable energy. Edoardo, studied at Harvard Business School and worked in New York for a Fortune 500 as operations manager, where he invented an automated cleaning device for elevator steel cables. Edoardo is currently working at his new startup company, Fenix Technologies, in the recycling industry.

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