Overview

"If you're responsible for the growth of your organization--as a founder, C-suite executive, or a change agent--you know the landscape is changing. Mature companies invest 10x more than VCs but are growing slower than before. To create real, lasting growth, you'll need a new mindset, one that borrows from not just the startup world, but also the natural world. Similar to how oak trees regenerate by dropping acorns that become new trees, you need to grow new lines of business within your existing organization. You need to learn how to build a forest--not just a bigger tree. Henrik Werdelin specializes in applying lessons from startups to existing businesses to get them growing again. In The Acorn Method, he shows you how to create, implement, govern, and scale new business within your organization. You'll get the step-by-step process, the philosophy behind it, as well as case studies of businesses that have grown using this method. By learning how to create ""acorns"" in your business, you'll create longevity and ensure that other trees don't grow quicker and steal your sunlight."

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9781544508184

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Reviews

A treasure trove of insights and new approaches. Priceless wisdom for organizations seeking to grow. -Seth Godin, author, This is Marketing Henrik is one of those rare people who is both master entrepreneur-as proven by the success of Bark-and insightful educator and coach-as proven by the success of Prehype. This new book brings together many of the brilliant concepts Henrik's shared with me that have helped me to be a better business builder. -Dave Cobban, general manager of Nike Adventure Club How do you make every successive chapter of your business more innovative, despite the pressure to stick to a winning playbook? How do you overcome the tendency to become comfortable and complacent as a business scales? Henrik has the perfect blend of experiences and expertise to help established companies conjure up the vision and the action to transcend past accomplishments and grow to new heights. This book captures essential insights that are fuel for every organization with great aspirations. -Scott Belsky, entrepreneur and chief product officer, Adobe This book is an essential read for anyone in business who is looking for growth, Henrik is that rare combination of a strategic thinker and someone who knows how to put the words into action-this is a must read. -Anoushka Healy, News Corporation, chief strategy officer Henrik outlines how the design of a successful business is a craft that can be studied and taught, just like the design of beautiful products, functional buildings, and liveable cities. -Bjarke Ingels, architect, BIG Werdelin provides a pragmatic, useful, and proven methodology that allows enterprises, both big and small, to remain innovative and relevant in today's fast-moving business environment. Filled with practical examples and case studies, this book is destined to be revered by academics and practitioners alike. Highly recommended. -Bradley Horowitz, VP product at Google There are many books about starting a venture-backed company, but oddly few about how mature businesses can build new businesses. Henrik has a unique vantage point as he is one of those few entrepreneurs who both have experience with starting successful startups as well as advising some of the world's biggest companies. This book is for the entrepreneurial thinkers inside larger organizations. -Andrew Chen, general partner, Andreessen Horowitz

A treasure trove of insights and new approaches. Priceless wisdom for organizations seeking to grow. --Seth Godin, author, This is Marketing Henrik is one of those rare people who is both master entrepreneur--as proven by the success of Bark--and insightful educator and coach--as proven by the success of Prehype. This new book brings together many of the brilliant concepts Henrik's shared with me that have helped me to be a better business builder. --Dave Cobban, general manager of Nike Adventure Club How do you make every successive chapter of your business more innovative, despite the pressure to stick to a winning playbook? How do you overcome the tendency to become comfortable and complacent as a business scales? Henrik has the perfect blend of experiences and expertise to help established companies conjure up the vision and the action to transcend past accomplishments and grow to new heights. This book captures essential insights that are fuel for every organization with great aspirations. --Scott Belsky, entrepreneur and chief product officer, Adobe This book is an essential read for anyone in business who is looking for growth, Henrik is that rare combination of a strategic thinker and someone who knows how to put the words into action--this is a must read. --Anoushka Healy, News Corporation, chief strategy officer Henrik outlines how the design of a successful business is a craft that can be studied and taught, just like the design of beautiful products, functional buildings, and liveable cities. --Bjarke Ingels, architect, BIG Werdelin provides a pragmatic, useful, and proven methodology that allows enterprises, both big and small, to remain innovative and relevant in today's fast-moving business environment. Filled with practical examples and case studies, this book is destined to be revered by academics and practitioners alike. Highly recommended. --Bradley Horowitz, VP product at Google There are many books about starting a venture-backed company, but oddly few about how mature businesses can build new businesses. Henrik has a unique vantage point as he is one of those few entrepreneurs who both have experience with starting successful startups as well as advising some of the world's biggest companies. This book is for the entrepreneurial thinkers inside larger organizations. --Andrew Chan, general partner, Andreessen Horowitz

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