Overview

Discover the teachings and insights from the world's leading marketing courses through The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

Full Product Details

Author:   Colin Barrow
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   3rd Revised edition
Dimensions:   Width: 16.50cm , Height: 2.70cm , Length: 24.20cm
Weight:   0.700kg
ISBN:  

9781398611023

ISBN 10:   1398611026
Pages:   280
Publication Date:   03 May 2023
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Author Information

Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK

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