Overview

This report was created for strategic planners, international marketing executives and export managers whose primary concern is the world market for umbrellas, sun umbrellas, walking-stick umbrellas, garden umbrellas, and similar umbrellas. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for umbrellas, sun umbrellas, walking-stick umbrellas, garden umbrellas, and similar umbrellas for those firms serving the world via exports and foreign direct investment. It does so for the current year based on a variety of key historical indicators and econometric models.

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9781281909886

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