Overview

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. New to this edition: -All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling -Extended geographical coverage of case studies -Entrepreneurial practices updated to include recent research -Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.

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9781352011173

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Reviews

A comprehensive text detailing how to launch a new technology venture. It includes a number of useful frameworks and tools to help the STEM student who is unfamiliar with Business, at various stages of the entrepreneurial process, from idea inception and fundraising to marketing and growth. * Vangelis Souitaris, City University of London, UK * This is the most comprehensive and up-to-date textbook on Technology Entrepreneurship I know. It provides in-depth coverage of key topics ranging from entrepreneurial ecosystems to international entrepreneurship. The clear writing, rich examples and detailed references make it useful for researchers and entrepreneurs alike. Almost an encyclopedia of technology entrepreneurship! * Sai Lan, Emlyon Business School Shanghai, China * Technology Entrepreneurship offers powerful methods for building high-tech startups. The book covers highly relevant topics that can help science, technology, engineering and mathematics (STEM) students move from conceptualising innovative ideas, all the way to business model development, building prototypes or minimum viable products (MVPs), growing and internationalising their startups; thus making the entrepreneurial journey accessible. * Yazid Abdullah, Universiti Brunei Darussalam * Outstanding among the few texts on Technopreneurship, Technology Entrepreneurship is packed with insight, tools and global examples that make the process of commercialisation relevant to students with a technology or science background, and accessible to gradates and undergraduates alike. * Rod McNaughton, University of Auckland *

Author Information

Natasha Evers is Associate Professor of Business Strategy at Trinity Business School, Trinity College Dublin, Ireland and is Academic Director of the Management MSc. at Trinity Business School. Her main research lies in the field of international marketing strategy, SME and international entrepreneurial growth. She has published in international journals including International Business Review, Journal of World Business, Entrepreneurship and Regional Development, International Marketing Review; Journal of International Marketing and Journal of Small Business & Enterprise Development, among others. Natasha is also Visiting Professor of International Entrepreneurship and Marketing at Halmstad University, Sweden and is a Research Fellow at the Strategy and International Business Group, Molde University College, Norway. James A. Cunningham is Professor of Strategic Management at Newcastle Business School, Northumbria University, United Kingdom. His research intersects the fields of strategic management, innovation and entrepreneurship. His research focuses on strategy issues with respect to scientists as principal investigators, university technology transfer, academic, public sector and technology entrepreneurship, entrepreneurial universities and business failure. He has had papers published in leading international journals such as Research Policy, Small Business Economics, R&D Management, Long Range Planning, Journal of Small Business Management, Journal of Technology Transfer, Technological Forecasting and Social Change, International Marketing Management and the Journal of Rural Studies, among others. Thomas Hoholm is Associate Professor and Head of Department of Strategy and Entrepreneurship at BI Norwegian Business School. He has taught entrepreneurship and innovation at BI for the last 15 years, at graduate, post-graduate and executive levels, as well as to PhD and executive students of informatics, biotech and medicine at the University of Oslo. He is researching the management and organization of innovation, particularly related to the healthcare, energy and food sectors. His studies have been published in journals such as Human Relations, Organization Studies, Industrial Marketing Management, Journal of Business Studies, and Management Learning.

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