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OverviewIf you are a B2B high-ticket service provider seeking to grow, you need cost-effective outreach to your ideal clients. Sweet Leads is the perfect guide to identifying, approaching and nurturing prospects who need your solutions or you are looking to partner with. Using the proven six-step ZZ Framework, this concise handbook gives you the tools and know-how to plan, execute and optimise your outreach campaign. Read this book to discover how to: Simplify your B2B prospecting process Attract and engage with strong, quality leads Create an effective message strategy and copy framework Build lasting relationships with your target clients Take your business to the next level Full Product DetailsAuthor: Dancho DimkovPublisher: Rethink Press Imprint: Rethink Press Dimensions: Width: 14.00cm , Height: 1.80cm , Length: 21.60cm Weight: 0.397kg ISBN: 9781781336106ISBN 10: 1781336105 Pages: 254 Publication Date: 12 August 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction How I got here Introducing the bees The founding of BizzBee Solutions What to expect from this book Digital Outreach And The Marketing And Sales Synergy 100% marketing 100% sales The ZZ Framework SECTION ONE Digital Outreach Planning 1 Ideal Client Profile (Flower Scouting) The Ideal Client Profile Framework Internal forces External forces Fine-tune your ICP with LinkedIn Conversation starters: how to engage your target Chapter takeaway 2 Database (Nectar Collection) The database framework Preparation: before you start prospecting Prospecting: find the right companies Prospecting: find the right people Prospecting: find their contact information How can you automate prospecting? Quality control Chapter takeaway 3 Copy (Honeycomb Creation) The copy framework Define your goal – what do you want to achieve? Create the right message strategy Craft the messages Chapter takeaway Part 1: Conclusion SECTION TWO Digital Outreach Execution 4 Campaign Execution (Honey Production) The execution framework Email configuration Strong LinkedIn profile Automated message set-up Database set-up Chapter takeaway 5 Nurture (Honey Tasting) The nurture framework Response obstacle Problem obstacle Solution obstacle Meeting obstacle Transfer obstacle (optional) Marketing support Chapter takeaway 6 Campaign Optimisation (Flavour Refining) The optimisation framework LinkedIn invitation and acceptance rate Email sending, delivery and open rate Response rate Meetings Chapter takeaway Conclusion Acknowledgements The AuthorReviews'I've been a Professor of Management for more than 15 years, and I'm still overwhelmed when I meet a new idea. This is not just a new idea. This is a great idea.' - Prof Marjan I Bojadjiev, PhD, Provost of University American College, Skopje 'This is not just another sales book. This is the personal insight of a bold professional who provides his own experience, dilemmas and solutions, sometimes against dogmatic marketing paradigms. If you are a B2B consultant, this book is written just for you. Excellent book, modern topic, dynamic, educational, easy to read. Strongly recommended.' - Vlatko Danilov, MSc, President of the Management Consulting Association 'Fantastic read! I caught myself taking screenshots of parts of the book, some of which focused on strategies that I couldn't wait to share with my partners. Other highlights were must-have how-to guides that are of tremendous help to my team.' - Borjan Sandrevski, Co-Founder and COO at Fabricca 'Extremely useful and insightful book filled with plenty of real-life examples of how to acquire new clients for your digital marketing agency. I wish I'd had this book when we started our agency three years ago.' - Blagoj Gjelevski, Co-Founder at Tivius Productions 'Dancho gives entrepreneurs and start-ups the arsenal to compete against the market leaders in the digital age. He provides actionable insight and a step-by-step guide to automating the sales process.' - Igor Madzov, Programme Director and Co-Founder at Startup Macedonia 'This was an excellent read. Very few writers can simplify B2B lead generation - I loved it!' - Michael Adonteng, Coaches & Mentors Unwrapped 'As I was reading the book, I realised that I need a dedicated employee in my law office that will focus on putting Dancho's steps into practice.' - Aleksov Dejan, Owner of Aleksov 'Consultants always find it hard to market themselves. The ZZ approach, with its six-step model, simply put, should be an eye-opener to all. It was a great simple read while delivering a step-bystep guide. Thank you, Dancho.' - Reema Nasser, Executive Director at The International Council of Management Consulting Institutes (ICMCI) 'GREAT book! I really love how the frameworks all fit together - I haven't seen that before and it's a great idea. I will wholeheartedly recommend Dancho's book to both my students and my fellow consultants. It's one of the best books I've read on marketing, and that says a lot.' - Joe O'Mahoney, Professor of Consulting at Cardiff University 'The bible for digital sales outreach and how to get actual results.' - Martin Martinez, Founder of MeetAlfred.com 'Wow! I am genuinely impressed with this outreach framework. Dancho managed to find the perfect balance between automation and manual nurture within the outreach process.' - Gerard Compte, Founder of FindThatLead.com and Scrab.in 'Dancho does a great job of distilling great and necessary information for business leaders to succeed with their prospecting efforts. The beauty of this book is that Dancho is able to make his strategy and concepts easy to understand so that leaders cannot just read the book but use it as an action-oriented playbook.' - Gresham Hark Author InformationDancho Dimkov MSc, Executive MBA, CMgr, CMC is a B2B outreach consultant, dedicated growth enthusiast and the founder and CEO of BizzBee Solutions. He is on a mission to help SMEs grow, working with their limited budgets. Learn more at www.BizzBeeSolutions.com Tab Content 6Author Website:Countries AvailableAll regions |
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