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OverviewBy recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.' Full Product DetailsAuthor: Donald A. FullerPublisher: SAGE Publications Inc Imprint: SAGE Publications Inc Dimensions: Width: 15.20cm , Height: 2.30cm , Length: 22.90cm Weight: 0.570kg ISBN: 9780761912194ISBN 10: 0761912193 Pages: 407 Publication Date: 16 March 1999 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsSustainable Marketing An Overview New Decision Boundaries The Product System Life-Cycle Sustainable Marketing Strategies Sustainable Products Sustainable Channel Networks Sustainable Marketing Communications Sustainable Pricing Markets and Market DevelopmentReviewsThis is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I'm aware of. -- Peter Gillett This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I'm aware of. -- Peter Gillett Author InformationTab Content 6Author Website:Countries AvailableAll regions |
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