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Author:   Mark Peterson
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
Weight:   0.950kg
ISBN:  

9781526494641

ISBN 10:   1526494647
Pages:   440
Publication Date:   25 May 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Part I: Macromarketing for Sustainable Marketing Chapter 1: 21st Century Micro and Macro Issues Chapter 2: Marketing and Society Chapter 3: Stakeholders in Marketing Chapter 4: The Role of Business in Society Chapter 5: The Role of the State in Society Part II: Important Factors Affecting Sustainable Marketing Chapter 6: Globalization and Protectionism Chapter 7: Contemporary Consumers Part III: Sustainable Marketing for the Environment Chapter 8: The Environmental Imperative Chapter 9: Environmentally Oriented Business Chapter 10: Sustainable Business Practices Part IV: Sustainable Marketing for Equity Chapter 11: Developing Markets Chapter 12: Poverty Alleviation

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Author Information

Dr Mark Peterson is Professor of Marketing and Sustainable Business Practices at the University of Wyoming College of Business. He teaches sustainable business practices to undergraduates and doctoral students, as well as marketing analytics to MBA students. He has authored the SAGE Publications book Sustainable Marketing: A Holistic Approach.

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