Overview

Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in relation to large enterprises. Further study on the best practices for entrepreneurs in the tourism sector is required. Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development considers current trends in tourism entrepreneurship from different countries all over the world and considers how entrepreneurship functions in varying countries. The book also defines the concept of entrepreneur tourism and sustainable growth. Covering topics such as consumer behavior, hospitality, social media, and tourism management, this reference work is ideal for entrepreneurs, business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

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9781668460566

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Andreas Masouras is an Assistant Professor at Neapolis University Pafos. He is expertise in Marketing Management and Qualitative Social Research. Dr. Masouras is a graduate of the Doctor Management program from Monarch Business School and PhD holder in Institutional Economics from the University of Peloponnese. Dr. Masouras also holds an MPhil in Media from the University of Brighton, a BA degree in Communication and Mass Media from the National Kapodistrian University of Athens, LLB from Neapolis University and a M.Sc. in Globalization, Media and Culture from the University of Glamorgan in Wales (South Wales University) as well as a Postgraduate Diploma in Management Studies (with specialization in media) from the National Awarding Body of the United Kingdom. Opposite of media studies, Dr. Masouras holds a postgraduate certificate in university education from the University of Brighton. He is a founding member and Head of the Research Institute of Applied Communication in Cyprus. Andreas has been a Visiting Research Fellow at Antwerp University in Belgium, at the Central European University in Hungary and at Fordham University, NY.

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