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OverviewSustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture. Full Product DetailsAuthor: RajagopalPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2016 Weight: 0.448kg ISBN: 9781349707331ISBN 10: 1349707333 Pages: 324 Publication Date: 12 February 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsForeword; Tanya Zlateva PART I: MAPPING MARKET SCENARIO 1. Understanding International Business 2. International Finance 3. Economic and Cultural Dynamics 4. Political and Legal Factors PART II: PREPARING DESTINATION MARKETS 5. Market Research and Organizational Design 6. Internal and External Fit 7. Segmentation, Targeting, and Positioning PART III: DEVELOPING FUNCTIONAL STRATEGIES 8. Product Strategies 9. International Pricing and Distribution Strategies 10. Promotion Strategies References IndexReviewsAuthor InformationDr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He specialises in the fields of Marketing Management, Rural Economic Linkages and Development Economics and has published 45 books and over 400 research contributions that include published research papers in international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He is Regional Editor of Emerald Emerging Markets Case Studies, and member of editorial board of various journals of international repute. He has imparted training to senior corporate executives and has conducted 60 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the National Council of Science and Technology, Government of Mexico. Tab Content 6Author Website:Countries AvailableAll regions |
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