Overview

This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19. This book will bring new dimensions of study to the concept of digital enterprises which is sure to change after COVID-19 as it has upended the way in which people work, live and communicate. Covering a broad range of topics related to digital enterprises, this book is meant for business owners, digital professionals, managers, researchers, and academics who are seeking to integrate digital enterprises in order to allow organizations and countries to stay on a sustainable development trajectory while living with COVID-19. 

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9789811921728

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Subhra R Mondal, Ph.D. is working as senior research fellow with Institute of Development Economics Research, University of Economics, Ho Chi Minh City, Vietnam. Her research interests are brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, AI & Web 5.0, and digital recruitment. She has published 25 publications indexed with WoS and Scopus along with 2 books and 12 scientific monographs. She has over 12+ years of experience in research and teaching. She is associated with different collaborative projects in European and Vietnamese organizations.  Jana Majerova, PhD. works as academic and research staff at AMBIS University, a.s. (Prague, Czech Republic) and as an Assoc. Prof. at University of Zilina (Zilina, Slovak Republic). Her professional and research activities are focused on the issue of the Sustainable brand management and bankruptcy law. She has authored more than 170 publications: 4 scientific monographs; 3 university textbooks; 1 script; 36 publications in journals registered in WoS or SCOPUS and more than 80 papers published in conference proceedings.  Subhankar Das (Academician, Researcher, Author, Writer, Blogger, Data Science trainer, Social Media Marketing Consultant) received his Ph.D. in Social Media Advertisement & Media Planning. He has 12+ years of teaching and research experience. He is currently associated as senior research fellow with Institute of Development Economics Research, University of Economics, Ho Chi Minh City, Vietnam. He has published 20+ Research Papers in various International Referred Journals (Scopus, Thomson Reuters, SSCI, SCIE). 

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