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Author:   Rishi Raj Sharma (Guru Nanak Dev University, India) ,  Tanveer Kaur (Guru Nanak Dev University, India) ,  Amanjot Singh Syan (Lovely Professional University, India)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Weight:   0.510kg
ISBN:  

9781800712454

ISBN 10:   1800712456
Pages:   280
Publication Date:   05 May 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

PART I. MARKETING SCENARIO IN THE 21ST CENTURYChapter 1. Brief history of business and its sustainability  Chapter 2. Conventional marketing practices Chapter 3. The Sustainability Challenge Chapter 4. Marketing and socio-ecological balance PART II. SUSTAINABILITY MARKETING: A NEW PARADIGM Chapter 5. The basic concept of Sustainability marketing Chapter 6. Sustainability Marketing – The Environmental Perspective Chapter 7. Sustainability Marketing – The Social Perspective Chapter 8. Sustainability Marketing - The Economic Perspective PART III. CONSUMER ORIENTED SUSTAINABILITY MARKETING Chapter 9. Market segmentation, targeting and positioning Chapter 10. The Sustainable consumer Chapter 11. Sustainability Marketing Mix Chapter 12. Sustainability Branding PART IV. SUSTAINABILITY MARKETING: STRATEGIC INTENT Chapter 13. Foundation of Strategic Sustainability marketing Chapter 14. Sustainability and Business environments Chapter 15. Sustainability Marketing Strategy formulation PART V. SUSTAINABILITY MARKETING: CONTEMPORARAY ISSUES Chapter 16. Digitalisation and Sustainability Chapter 17. Contemporary issues in Sustainability Marketing

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Author Information

Rishi Raj Sharma is a Professor, Marketing area in Department of Business Management and Associate Dean, Guru Nanak Dev University, Regional campus, Gurdaspur (India). He has been involved in teaching, research and training for over 20 years. His core areas of interest are marketing and its allied fields such as advertising, sustainability marketing, etc. Tanveer Kaur is a Research Scholar at the University Business School, Guru Nanak Dev University, Amritsar (India). Her core areas of research include Sustainability Marketing and Sustainable Development and she is actively engaged in pursuing her interest in these fields. Amanjot Singh Syan is Assistant Professor at Mittal School of Business, Lovely Professional University (India). He holds an MBA degree with an emphasis in Financial management from Guru Nanak Dev University, Amritsar. His areas of interest include sustainability and sustainable development.

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