Overview

"Survive. That's what the owners of startups and small businesses must do-or perhaps starve. Singlehandedly (often) and courageously (always), they embrace immense personal and financial risk to start new ventures. As they attempt to transform a dream into a reality, the stakes are extremely high for them and their employees. After publishing his first survival book (Surviving Babies and Toddlers), author Joel Houston presents an in-the-trenches, practical, and humorous memoir designed to help business startup owners like him. Avoiding the standard books on business theory, he focuses on the core business survival tactics that he learned as a successful owner of a startup warehouse. In this witty, gritty book, readers will learn about: - Embracing risk with wisdom - Cultivating authentic customer relations - Developing a positive business culture - Supporting all-important operations - Simple approaches to marketing - Sustaining a healthy work-life balance - And . . . the ""cogs"" in the global supply chain that enable the world to survive (literally) Surviving a Startup is primarily written to the millions of overlooked small business owners who run unglamorous but essential companies. Joel has a heart for the people who operate trucking and construction firms, restaurants, bookstores, warehouses (like Joel's), small markets, and for many other hardworking entrepreneurs who keep the global economy running."

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9781735867120

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Joel Houston and his wife, Katie, put everything on the line, took a leap, and started their own venture: Joel's Warehouse. That company succeeded for four years, at which time they sold it. In 2020, Joel published his first book, Surviving Babies and Toddlers (Endeavor Literary Press). He has a bachelor's degree in economics and an MBA from Pacific Lutheran University. Today, Joel, Katie, and their three children live in South Carolina.

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