Overview

The residential real estate industry is undergoing fundamental changes unlike any seen in the past 100 years. And as the industry changes, so must its agents. If you intend to prosper during this upheaval, you'll need to understand its underlying causes and incorporate new skills and technologies into your sales skills arsenal. This book will help you do just that.I've divided this book into three sections: Part I is an explanation of how we arrived at our current situation in the real estate markets. You'll discover: - What You Can Expect to Learn from This Book- The Impact of the Baby Boomer Sell-off- Major Changes the Millennials Will Affect in the Emerging Real Escape LandscapeIn Part II I'll share with you the information I've accumulated on successful social media marketing, i.e., - Using Facebook as a powerful marketing tool- Build your own YouTube channel to capture new leads- Finding and connecting with potential buyers on LinkedInYou'll gain a better understanding of what you must do to get your listings sold, and how to attract buyers as a result of them recognizing you as the most knowledgeable agent in the community.Part III deals with what I foresee happening within the real estate community in the future as a result of technology, predictive analytics, artificial intelligence, changing demographics and the need to simplify the home buying process while expanding on the services delivered to the homeowner. I'll also suggest how real estate agents should prepare for the coming economic downturn.

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9781795772778

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