Overview

India is a diverse country with consumers who are demanding and aspirational. The business environment is complex and intensely competitive. Being a successful manager today requires deep market knowledge and a sound grasp of concepts and techniques with which to develop and execute successful strategies. This book is designed to equip readers with updated knowledge and advanced tools and techniques to create effective strategies to win customers. The concepts are explained lucidly and illustrated with several live case studies and teaches a step-by-step method of the process of developing market segments and executing effective strategies.

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9788194815174

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Vijay Rego is a visiting professor associated with leading management and design institutes where he teaches Marketing, Corporate strategy and Entrepreneurship. He conducts Strategic Marketing workshops in corporates and is an active consultant in the MSME Sector. Besides, Prof. Rego is a mentor to start-up firms and is often invited to be a Panelist for Marketing and Entrepreneurship conferences. Vijay Rego is an alumnus of the prestigious T.A.Pai Management Institute and has had a successful career in multiple sales and marketing roles with leading brands both in India and overseas.

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