Overview

This is a workbook to help you create a Strategy - one you can use to develop an idea into a business, a new part of an existing company, or a not-for-profit organization.It is specifically designed to explain both what a strategy is, and how to create one - hence the Workbook format - with a lot of explanatory notes and comments below each question. And in some cases, an introductory paragraph or two at the start of a section.This follows my basic philosophy of teaching.I do not consider myself a teacher ... in the traditional sense.I consider myself a guide - guiding you as you teach yourself.And that is the purpose of this book - a book you can use to teach yourself - teach yourself about strategy.I will just guide you through the process using this workbook.The output of this work, taken as a whole, creates the outline of a Strategic Plan - a plan to guide an existing organization, or part of an organization - into the future. And if you think deeply about each of the topics, you will end up with a great deal more than an outline!But, just as important, you can use this workbook to see if it makes sense to take an idea you have any further - and if it does, making explicit all the things you need to consider.And if you are so inclined, once you've completed that work, you can move on to building a Business Plan, Financial Model, and Investor Presentation - to seek the financial resources to execute your strategy.Our Business Plan Workbook guides you through this work. (See References section: Cowan, T. (2021). Business Plan Workbook: From Strategy to Funding, (First Edition). The Four Pillars of Leadership Series. New York, NY: Vecker Press.But strategy is the starting point - and strategy is the job of the leader.

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