Overview

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever. But today's high-performing organizations think of strategy differently than in the past. These companies make strategy part of every manager's role; they strategize continuously and tackle strategic problems through individuals from all parts of the organization. Strategy in this new, fast-paced world is about diagnosing the diverse array of complex challenges confronting organizations, deciding on novel solutions to address those challenges, and delivering by taking action on those solutions. Including a novel organizational framework and application examples, Strategy in 3D helps build these foundational skills and prepares the listener for success as a strategist in the twenty-first century.

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"Rene M. Bakker is associate professor in the Strategy and Entrepreneurship Department at the Rotterdam School of Management at Erasmus University. John E. Wisneski is a clinical assistant professor in the Organizational Behavior Research Group at the Jones Graduate School of Business at Rice University. Greg Fisher is the Larry and Barbara Sharpf Professor of Entrepreneurship and associate professor in the Management and Entrepreneurship Department at the Kelley School of Business at Indiana University. Al Kessel is a full-time narrator and voice actor currently living in Arizona, where he works from his professional home recording studio. For Al, performing is passion. Audiobook narration was the logical career choice for him since, for as long as he can remember, he's been a voracious reader, acting all the characters out in his head, and often entertaining his family with his dramatic reenactments of books, movies, and television. Al prides himself on the ability to bring any character to life with his voice, a voice often described as ""smooth as melted butter,"" or ""like an old friend you just love hearing tell you about their day."" He has recorded numerous audiobooks from just about every genre. When not bringing stories to life, he loves hiking in the desert with his wife and puppy, visiting Disneyland and, when time permits, reenergizing on the beach."

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