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9780190081485

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Strategy in 3D provides a thorough and digestible overview of the fundamentals of strategy and important tools that can be used. The book is packaged together in a way that makes it easy to navigate and offers high-value to the reader. The authors show that they are not only experts in the field, but that they can also effectively deliver that expertise/knowledge in a succinct manner. It's a great resource for any strategic management class and I've also referred back to it for other classes and projects. It's definitely the best strategy textbook that I've read and I highly recommend it. * Scott Wegener, Senior Marketing Specialist at Hatfield Consultants * Strategy in 3D is a practitioner-oriented book that is easy to read and understand. The authors primarily focus on the various strategy tools and how each tool could be used for any business scenario. At the same time, the authors succinctly explain and duly give credit to the theory that each tool is based on. The first thing that caught my attention is the word 3D and its representation of the three important phases of the strategic management process - diagnose, decide, and deliver, with clear guidelines about the relevant tools that could be used within each phase for any firm. * Sumita Sarma, Assistant Professor of Management, and Director, Business Research and Education Center (BREC), California State University Bakersfield * The simplicity and straightforwardness of the writing style is attractive. The fact that this book gets right to business without fluff makes it a book I would choose to use in the classroom. * Marilyn R. Kaplan, School of Management, University of Texas at Dallas * Strategy in 3D is one of the most useful and practical strategy books I have encountered. It is structured extremely well around the core strategic modules of diagnosis, decision, and delivery. It also gives students a practical how-to guide to 15 of the most useful strategy frameworks. Students tend to enjoy the contemporary examples and it is clear the authors have written a book that remedies some of the typical issues in strategy textbooks. * Will Geoghegan, Assistant Clinical Professor, Kelley School of Business, Indiana University *

Author Information

Greg Fisher is the Larry and Barbara Sharpf Professor of Entrepreneurship and Associate Professor in the Management and Entrepreneurship Department at the Kelley School of Business at Indiana University. John E. Wisneski is a Clinical Assistant Professor in the Management & Entrepreneurship Department at the W.P. Carey School of Business at Arizona State University. Rene M. Bakker is Associate Professor in the Strategy and Entrepreneurship Department at the Rotterdam School of Management at Erasmus University.

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