Overview

All businesses operate under a set of rules – laws and regulations – that occasionally require updating. Improving these 'rules of the competitive game' can, sometimes, be vital for a business or industry to survive. Strategy Beyond Markets explains how the rules of the competitive game are changed, and what role the business sector can play in this change. Through the analysis of case studies, a new discipline called Strategy Beyond Markets is presented. It studies how business regulations–taxes, subsidies, compliance rules, production and marketability standards, licensing requirements–come about, and why they take certain forms. This discipline helps businesses operate effectively in the politico-regulatory arenas where the rules of the competitive game are made. Strategy Beyond Markets complements, but is fundamentally different from, the traditional discipline of Competitive Strategy.

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9781009393737

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Nicola Persico is a professor at Northwestern University. Previously, he has been a professor at UCLA, the University of Pennsylvania, and NYU. He was awarded the inaugural Carlo Alberto Medal for best Italian economist under the age of forty, and he is a Fellow of the Econometric Society.

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