Overview

This is an amazing book. If like me, you are right at the beginning stages of working out how to fund a business this is an excellent place to start. Equity crowdfunding is an exciting and innovative area but filled with pitfalls. Methodical, informative, and clear, this book maps out the territory with calm pragmatism and shrewd judgment, cutting out the hyperbole. Every page is well-written, thoughtful, easy-to-understand, and actionable in the real world. This is a guide you can trust, written by someone who evidently knows what they're talking about. In this step-by-step guide, you will learn: -The forces in fintech which have brought equity crowdfunding to where it is today -A comparison with business funding through bootstrapping, family & friends, incubators, Silicon Valley venture capital, and Kickstarter. -The biggest mistakes that can kill an offer before it has even begun -How to build critical momentum - one company raised GBP1 million in 96 seconds! -How to construct a marketing plan to get people literally counting down to your launch -How to salvage an offer that is stuck , and re-ignite the momentum -What past campaigns wished they had known before they had started -The incredible impact equity crowdfunding can have on your business and profile

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