Overview

In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework--the Strategic Fitness System--containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization's culture. The practical content will help executives in any industry improve what research has shown to be the most important leadership factor to an organization's future success--strategic competence--and use this skill to transform complexity to clarity in charting their strategic direction. The book features: a common language for strategy and business planning; practical tools for developing the four dimensions of executive fitness key to advancing the company's growth: strategy, leadership, organization, and communication; techniques for designing enduring competitive advantage and frameworks for creating innovative new value for customers; methods for evolving the business model to transform the trajectory of the business; and the Strategic Quotient (SQ)--a validated assessment of an executive's strategic thinking, planning, and execution.

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Rich Horwath is founder and CEO of the Strategic Thinking Institute, where he is a strategy facilitator, advisor, and coach to executive leadership teams. He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking and rated the number one keynote speaker on strategy at national events such as the Society for Human Resource Management Strategy Conference. Rich has helped more than a quarter million people develop their strategic thinking and planning skills over the past two decades in pursuit of his vision to teach the world to be strategic. Kent Klineman is a voice actor and narrator based in Los Angeles. Kent has won a Tony Award, and recently guest starred for the second time on FX's hit show Better Things. He voices a wide variety of characters, and narrates for film, TV, radio, and audiobooks. He is fluent in Spanish, and was represented by Paradigm in New York for Spanish voice-over. Kent has acted all over the US in regional theater, and on Broadway. He is also a playwright and director. His plays have been performed at Circle Rep, Theatre for the New City, and the Road Theatre in LA. Kent's original rock band Blind Pony has played at many of LA's best venues, including The Viper Room, The Mint, and the Echo. He is an active member of the Don La Fontaine VO Lab.

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