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OverviewOffers a detailed, strategic planning methodology that nonprofits can use to get the best results for their fund raising dollars. Lindahl shows how nonprofit organizations including healthcare providers, colleges and universities, and others can optimize gift income by strategically allocating fund raising resources. The book explains how to analyze such programs as major gifts, planned giving, annual campaigns, direct mail, and phone-a-thons, and how to distribute resources among them most effectively. The strategies and methods outlined in the book will help nonprofit institutions, large and small, plan for successful, long-term development programs. Full Product DetailsAuthor: Wesley E. LindahlPublisher: John Wiley & Sons Inc Imprint: Jossey-Bass Inc.,U.S. Dimensions: Width: 16.00cm , Height: 1.80cm , Length: 23.90cm Weight: 0.379kg ISBN: 9781555424954ISBN 10: 1555424953 Pages: 132 Publication Date: 18 November 1992 Audience: Professional and scholarly , General/trade , Professional & Vocational , General Format: Hardback Publisher's Status: Out of Stock Indefinitely Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsPrefaceThe Author 1. Strategic Planning and Fund Raising: An Overview 2. Setting Up the Strategic Planning Process 3. Gathering and Analyzing Historical Data 4. Bringing Out Staff Expertise in a Strategic Planning Session 5. Building a Predictive Model 6. Devising a Strategy That Optimizes Fund Raising Income 7. Implementing the Strategic Plan 8. Monitoring Results and Making Corrections Conclusion: Strategic Issues in Fund RaisingReferencesIndexReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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