Overview

Strategic Planning needs no introduction, of course, to today's alert executive. But this practical reference reveals for the first time how it can serve as a totally reliable planning tool you can apply at once in your organization to meet both current and long-range growth objectives. The whole planning process is set forth for you here. Simply provide the specific inputs requested in the early chapters - and you have the first draft of your strategic long-range plan. The next group of chapters show you how to develop the functional plans in all five key areas of your organization: marketing, production, finance, capital budget, and human resources. Then you are shown how to manage the plan strategically, evaluate efficiency up and down the organization, oversee the appraisal and reward process, even see how the current corporate culture may affect growth potential of your operations (and how to take remedial action, if necessary). In-depth case studies illustrate how important concepts are applied in actual practice.

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