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OverviewWhere are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing students that want to take a strategic view of marketing's core principles. This book also includes a lucid section on the challenging topic of management control, making it the only core textbook to cover every strategic stage of the marketing planning process so completely. This long-awaited fourth edition combines this text's popular features, like its summative tables and careful balance of theory with topical examples and vignettes, with a fresh new colour layout and substantial new content and revisions, including: Additional pedagogy in the form of case exercises and activities and end of chapter questions The digital marketplace and consumer Methods for marketing environment analysis Contemporary issues in strategic marketing planning International marketing The book also includes a new collection of international cases studies. and includes a suite of teaching aids including an instructor's guide and PowerPoint slides. This new edition brings this authoritative and influential textbook into the heart of today's challenging market environment, and ensures it will remain a key resource for students of business and marketing. Full Product DetailsAuthor: Richard M.S. Wilson (Loughborough University, UK) , Colin Gilligan (Emeritus Professor, University of Sheffield, UK) , Tony Hines (Manchester Metropolitan University, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Edition: 4th New edition ISBN: 9781138775206ISBN 10: 1138775207 Pages: 600 Publication Date: 30 July 2019 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsAuthor InformationProfessor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University, UK and Visiting Professor of Marketing at Newcastle Business School, UK. Tony Hines is Professor of Marketing at Manchester Metropolitan Business School, UK. Tab Content 6Author Website:Countries AvailableAll regions |
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