Overview

Do you have big growth objectives for the business you lead? Are you tired of throwing good money after bad when it comes to using marketing to try and achieve those objectives? Strategic Marketing for CEOs by Sian Burton brings together everything you need to know to build a marketing strategy that will actually deliver results -- results you can see in your revenue and profits, not just in 'Likes' on Facebook! In the pages of this book you will: - Understand where you have been going wrong in the past and how to fix it - Develop a deep understanding of how to position your brand for success - Learn how to ensure your product or service is the best compelling on the market - Discover a strategic approach to tactical marketing that will actually deliver results - See why customer service is one of the most under-utilised tools for generating profit This book will provide you with the guidance and inspiration you need to implement a strategic marketing plan that will allow you to achieve consistent growth with ease.

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9780648357490

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