Overview

From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses – Strategic management Strategic marketing in garment industry Strategic methods Organizational behaviour Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

Full Product Details

Author:   Gordana Colovic
Publisher:   Taylor & Francis Ltd
Imprint:   CRC Press
Weight:   0.548kg
ISBN:  

9781032760711

ISBN 10:   1032760710
Pages:   200
Publication Date:   09 August 2024
Audience:   College/higher education ,  Professional and scholarly ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword Preface 1. Strategic management 2. Garment industry 3. Strategic marketing in garment industry 4. Strategic management in garment industry 5. Strategic methods 6. Organizational behaviour References Index

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Author Information

Gordana Colovic is Professor at the College of Textile-Design, Technology and Management in Belgrade. She has authored 4 books and her papers have been published in 80 national and international journals.

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