Overview

What makes Google, Apple, and Amazon representative of the most successful and admired organizations on the planet in the 21st century? Strategic Management by Dean E. Frost is a textbook that shows how modern organizations manage their current businesses and how they plan to meet future demands and opportunities.  This introduction to managing strategically explains that companies and nonprofit organizations that use their core competencies to create sustainable competitive advantages are successful at meeting the expectations of the multiple stakeholders or interested parties associated with any leading corporation. Using text and visual information to illustrate how managers analyze, formulate, and implement strategy, Strategic Management by Dean E. Frost helps students learn by: Using update and easy to remember examples drawn from such leading corporations as Facebook, Apple, Amazon, Netflix, Google, and Microsoft. Teaching the case study method for summarizing the strategic challenges and options facing any organization regardless of their industry or markets. Emphasizing how the student can achieve early career success by learning how to manage innovation, technology, and resistance to change factors. Showing how competitive success grows out of managerial ethics and sustainable business practices being integrated throughout the organization.

Full Product Details

Author:   Dean Frost
Publisher:   Kendall/Hunt Publishing Co ,U.S.
Imprint:   Kendall/Hunt Publishing Co ,U.S.
Weight:   0.675kg
ISBN:  

9781792456305

ISBN 10:   1792456301
Pages:   277
Publication Date:   30 March 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1 - Introduction to Strategic Management What is Strategic Management? Defining Strategic Management by Its Actions Successful Strategic Managements Builds on Competitive Advantages A Hierarchy of Corporate Goals Two Perspectives on Leadership in Strategic Management Multiple Interests or Stakeholders in the Corporate World Corporate Social responsibility What is Covered in This Book? Chapter 2 - External Analysis Google and Its Missed Opportunity for Social Media Advertising Dollars SWOT Analysis PESTEL Analysis Five Forces Analysis Business Intelligence Defining a Firm's Industry Chapter 3 - Internal Analysis Netflix Moves Quickly to Alter Its Business Model The Value Chain: Primary Activities The Value Chain: Support Activities The Value Chain: Examples Resource-Based Analysis Core Competencies The Balanced Scorecard Method Chapter 4 - Cost Advantage Strategies Legendary Walmart Efficiency Generic or Grand Strategies Economy of Scale Learning and Experience Effects Proprietary Knowledge as an Advantage Lowered Input Costs Develop a Different Business Model Life Cycle Concepts Applied to Industries A Value Chain Analysis of Walmart VRIO Resource-Based View of Walmart Chapter 5 - Differentiation and Focus Strategies A New Value Chain for The Optical Products Industry The Differentiation Strategy Formulating Differentiation Preventing Imitation Differentiation and the Five Forces Model Focus Strategies The Blue Ocean Strategy Ethical Imperatives for Managers in the 21st Century Chapter 6 - Leadership and Implementation of Strategy Bill Gates' Leadership of Early Microsoft What is Leadership at the Group Level? Leadership of Decision Making Social Power and Leadership Groups Can Neutralize Leaders' Power Assertations Social Influence as Leadership Organizational Politics Why Are Some Authorities Trusted More Than Others? Chapter 7 - Corporate Strategy Corporate Growth Patterns Vertical Integration Horizontal Diversification Core Competencies and Growth Degrees of Diversification Portfolio Management Alternatives to Diversification Corporate Governance Chapter 8 - Innovation and the Management of Technologies Managing Different Types of Innovation Implementation Challenges for Managing Innovation Corporate Entrepreneurship New Business Models When do Corporations Innovate? Chapter 9 - Strategic Alliances and Competitive Interactions Strategic Alliance Introduction Forms for Strategic Alliances Purposes for Strategic Alliances The Importance of Trust Between Alliance Partners Strategic Alliances as a Competitive Response Functional Strategy: Marketing Functional Strategy: Research and Development Functional Strategy: Financial Career Competition Advantages The Learning Organization Concept as a Competitive Response Chapter 10 - International Strategies Why the Interest in International Expansion? Benefits and Risks of International Expansion Chapter 11 - Organizational Design and Organizational Culture I Know What Google is, but What is Alphabet? What is Organizational Design? Why Bureaucracy is not a Dirty Word Simple Organizational Designs Functional Organizational Designs Divisional Organizational Designs Matrix Organizational Designs Organizational Culture Chapter 12 - How to Do a Case Study What is a Case Study? Conducting a Case Study is Thinking, Not Just Reading Elements of Analysis How to Do a Case Study Presenting or Writing a Report Based on Your Case Study Case Study Report Example Skills Developed by Conducting a Case Study Library and Internet Resources

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