Overview

For courses in strategy and strategic management. Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

Full Product Details

Author:   Jay Barney ,  William Hesterly ,  William Hesterly ,  William Hesterly
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   6th edition
Dimensions:   Width: 20.50cm , Height: 2.00cm , Length: 25.00cm
Weight:   0.915kg
ISBN:  

9781292266954

ISBN 10:   1292266953
Pages:   392
Publication Date:   26 February 2019
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm’s External Environment 3. Evaluating a Firm’s Internal Capabilities END-OF-PART I: CASES PC 1—1 PART II: BUSINESS-LEVEL STRATEGIES 4. Cost Leadership 5. Product Differentiation 6. Flexibility and Real Options 7. Collusion END-OF-PART II: CASES PC 2—1 PART III: CORPORATE STRATEGIES 8. Vertical Integration 9. Corporate Diversification 10. Organizing to Implement Corporate Diversification 11. Strategic Alliances 12. Mergers and Acquisitions END-OF-PART III: PC 3—1 Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index

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