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OverviewFull Product DetailsAuthor: Larry Percy (Larry Percy Consulting, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Edition: 4th edition Weight: 0.520kg ISBN: 9780367770624ISBN 10: 0367770628 Pages: 304 Publication Date: 03 March 2023 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart 1: Introduction to IMC 1. Overview of IMC 2. Brands and IMC 3. Companies and IMC Part 2: Components of IMC 4. Advertising 5. Promotion 6. Media 7. Additional delivery options Part 3: IMC messages 8. Message processing 9. Message development 10. Creative execution Part 4: The IMC plan 11. Planning considerations 12. The IMC planning process 13. Finalizing and implementing the IMC planReviewsAuthor InformationLarry Percy is a marketing and communications expert and consultant with more than 40 years’ experience. He previously held posts at Copenhagen Business School, University of Pittsburgh’s Katz Graduate School of Business, the University of Oxford, Luiss Business School in Rome, and the Stockholm School of Economics. He has more than 90 publications to his name, including 12 books, and has served on the editorial board of a number of academic journals. Tab Content 6Author Website:Countries AvailableAll regions |