Overview

Full Product Details

Author:   Mark Anthony Camilleri
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Weight:   0.519kg
ISBN:  

9781800712652

ISBN 10:   1800712650
Pages:   280
Publication Date:   19 February 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1. Strategic dialogic communication through digital media during COVID-19; Mark Anthony CamilleriChapter 2. Trust and belonging in individual and organizational relationships; Kelly-Ann Allen, Gert Tinggaard Sven, Syed Marwan, and Gökmen Arslan  Chapter 3. Corporate communication through social networks:The identification of key dimensions for dialogic communication; Paul Capriotti, Ileana Zeler, and Mark Anthony Camilleri  Chapter 4. The corporate communications executives’ interactive engagement through digital media; Mark Anthony Camilleri, and Pedro Isaias  Chapter 5. Using the balanced scorecard for strategic communication and performance management; Cidália Oliveira, Adelaide Martins, Mark Anthony Camilleri, and Shital Jayantila Chapter 6. Recruit, retain and report: UK universities' strategic communication with stakeholders on Twitter; Emmanuel Mogaji, Josue Kuika Watat, Sunday Adewale Olaleye, and Dandison Ukpabi  Chapter 7. The use of mobile learning technologies for corporate training and development: A contextual framework; Ashley Butler, Mark Anthony Camilleri, Andrew Creed, and Ambika Zutshi  Chapter 8. The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram; Inês Rios Marques, Beatriz Casais, and Mark Anthony Camilleri  Chapter 9. Large-scale retailers, digital media and in-store communications; Sabina Riboldazzi, and Antonella Capriello  Chapter 10. The use of digital media for marketing, CSR communication and stakeholder engagement; Ciro Troise, and Mark Anthony Camilleri  Chapter 11. Corporate communication and integrated reporting: the materiality determination process and stakeholder engagement in Spain; Pablo Rodríguez-Gutiérrez  Chapter 12. E-marketing practices of micro, small and medium sized enterprises. Evidence from India; Tejinderpal Singh, Raj Kumar, and Prateek Kalia  Chapter 13. Small and medium sized enterprises’ engagement with social media for corporate communication; Oluwasola Oni  Chapter 14. A taxonomy of online marketing methods for corporate communication; Mohammad Hajarian, Mark Anthony Camilleri, Paloma Díaz, and Ignacio Aedo

Reviews

'This new book by Professor Mark Camilleri promises again valuable insights in corporate communication in the digital era with a special focus on Corporate Social Responsibility. The book sets a new standard in our thinking of responsibilities in our digital connected world.' -- Wim Elving, Professor at Hanze University of Applied Sciences, Groningen, The Netherlands 'Corporate communication is changing rapidly, and digital media represent a tremendous opportunity for companies of all sizes to better achieve their communication goals. This book provides important insights into relevant trends and charts critical ways in which digital media can be used to their full potential.' -- Ulrike Gretzel, Director of Research at Netnografica and Senior Fellow at the Center for Public Relations, University of Southern California, USA 'This title covers a range of relevant issues and trends related to strategic corporate communication in an increasingly digital era. For example, not only does it address communication from a social media, balanced scorecard, and stakeholder engagement perspective, but it also integrates relevant contemporary insights related to SMEs and COVID-19. This is a must-read for any corporate communications professional or researcher.' -- Linda Hollebeek, Associate Professor at Montpellier Business School, France and Tallinn University of Technology, Estonia 'This book has addressed a current and relevant topic relating to an important aspect of digital transformation. Various chapters of this book provide valuable insights about a variety of issues relating to 'Strategic Corporate Communication in the Digital Age'. The book will be a useful resource for both academics and practitioners engaged in marketing- and communications-related activities. I am delighted to endorse this valuable resource.' -- Yogesh K. Dwivedi, Professor at the School of Management at Swansea University, UK and Editor-in-Chief of the International Journal of Information Management 'Digital communications are increasingly central to the process of building trust, reputation and support. It's as true for companies selling products as it is for politicians canvasing for votes. This book provides a framework for understanding and using online media and will be required reading for serious students of communication.' -- Dr. Charles J. Fombrun, Former Professor at New York University, NYU-Stern School, Founder & Chairman Emeritus, Reputation Institute/The RepTrak Company

Author Information

Mark Anthony Camilleri is Associate Professor in the Department of Corporate Communication at the University of Malta. He holds a PhD from the University of Edinburgh, an MSc from the University of Portsmouth and an MBA from the University of Leicester. Mark has published more than 100 academic contributions in high-impact, peer-reviewed journals, chapters and conferences. He authored and edited 8 books for leading publishers.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions