Strategic and Innovative Pricing: Price Models for a Digital Economy

Author:   Mathias Cöster (Uppsala University, Sweden) ,  Einar Iveroth (Uppsala University, Sweden) ,  Nils-Göran Olve (Uppsala University, Sweden) ,  Carl-Johan Petri (Linköping University, Sweden)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367148706


Pages:   182
Publication Date:   15 June 2020
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $284.00 Quantity:  
Add to Cart

Share |

Strategic and Innovative Pricing: Price Models for a Digital Economy


Add your own review!

Overview

Full Product Details

Author:   Mathias Cöster (Uppsala University, Sweden) ,  Einar Iveroth (Uppsala University, Sweden) ,  Nils-Göran Olve (Uppsala University, Sweden) ,  Carl-Johan Petri (Linköping University, Sweden)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367148706


ISBN 10:   0367148706
Pages:   182
Publication Date:   15 June 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

"1. Introduction 2. Business Ecology 3. Business Models 4. Price Models 5. Innovative Price Models and Digitisation 6. Case Study: Re-Shaping the Taxi Industry 7. Case Study: Exploiting and Coping with ""Free"" in Extended Digital Platforms 8. Conclusion and Discussion"

Reviews

Author Information

Mathias Cöster is an Assistant Professor in Business Studies at Uppsala University, Sweden. Einar Iveroth is an Associate Professor in Business Studies at Uppsala University, Sweden. Nils-Göran Olve is a Guest Professor with Linköping University and Uppsala University, Sweden. Carl-Johan Petri is an Assistant Professor in Economic Information Systems at Linköping University, Sweden. Alf Westelius is a Professor of Digitisation and Management at Linköping University, Sweden.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

lgn

al

Shopping Cart
Your cart is empty
Shopping cart
Mailing List