Strategic and Innovative Pricing: Price Models for a Digital Economy

Author:   Mathias Cöster (Uppsala University, Sweden) ,  Einar Iveroth (Uppsala University, Sweden) ,  Nils-Göran Olve (Uppsala University, Sweden) ,  Carl-Johan Petri (Linköping University, Sweden)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367500214


Pages:   182
Publication Date:   29 April 2022
Format:   Paperback
Availability:   In Print   Availability explained
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Strategic and Innovative Pricing: Price Models for a Digital Economy


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Author:   Mathias Cöster (Uppsala University, Sweden) ,  Einar Iveroth (Uppsala University, Sweden) ,  Nils-Göran Olve (Uppsala University, Sweden) ,  Carl-Johan Petri (Linköping University, Sweden)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.235kg
ISBN:  

9780367500214


ISBN 10:   0367500213
Pages:   182
Publication Date:   29 April 2022
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

"1. Introduction 2. Business Ecology 3. Business Models 4. Price Models 5. Innovative Price Models and Digitisation 6. Case Study: Re-Shaping the Taxi Industry 7. Case Study: Exploiting and Coping with ""Free"" in Extended Digital Platforms 8. Conclusion and Discussion"

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Author Information

Mathias Cöster is an Assistant Professor in Business Studies at Uppsala University, Sweden. Einar Iveroth is an Associate Professor in Business Studies at Uppsala University, Sweden. Nils-Göran Olve is a Guest Professor with Linköping University and Uppsala University, Sweden. Carl-Johan Petri is an Assistant Professor in Economic Information Systems at Linköping University, Sweden. Alf Westelius is a Professor of Digitisation and Management at Linköping University, Sweden.

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