Overview

The analysis and strategic business planning must be translated into an action plan that specifies the goals and the means suitable to be used for each Strategic Business Area.The company's development depends on the ability to anticipate market trends and to modify its strategic positioning as a function on the one hand Critics factors Sucesso and on the other by Competitive Advantages over the competition.To be effective, this reflection should be systematized and formalized in order to plan ahead, prepare the activities to be undertaken and clearly communicate the company's choices about who will be in charge of applying them. For this purpose the STRATEGICPLUS software enables the company to process the Strategic Plan .After defining the ASA as a function of total margins for each product / market segment STRATEGICPLUS processes the positioning graphics.Through the positioning map for each ASA management can definirie the strategic lines to be taken by acting on one side on the other competitive advantages on FCS.STRATEGICPLUS Finally elaborates the positioning map of Distinctive Capabilities, checking whether within the company there are specific skills sufficient to change or maintain the strategic positioning in single ASA.

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9781087005676

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