Overview

Storytelling For Action(TM) is a practical guide to creating clear messaging that is more engaging, memorable, and sharable. You want to benefit from the power of storytelling in your businesses without becoming a storytelling expert. You know that storytelling is powerful, but you're not yet confident using it in business. You might have tried and failed to apply the hero's journey and Hollywood's lessons. It's not your fault; they are not designed for storytelling in business. That's why we created the Storytelling for Action(TM) playbooks so that you have the right tools to develop your business stories. In these pages, we will show you how to: 1. Craft and sequence business stories 2. Make your business stories emotionally engaging 3. Create the 'big story' (strategic narrative) for your business 4. Improve presentations, case studies, and more with storytelling Learn how to craft business stories that increase demand and accelerate sales velocity. When you create business storytelling fueled messaging using Storytelling for Action(TM), you will do so in a compelling, consistent, and repeatable manner that scales. We're on a mission to bring the power of storytelling to every businessperson on the planet.

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