Overview

There are no secrets to business success, but there are formulas. Storytelling is the most effective communications formula to strengthen your business, improve sales and gain customer and associate loyalty. All successful brands are dynamic storytellers, showcasing their products and services in a way that makes a strong and emotional connection with not only prospective customers, but employees as well. Storytellers Magic: The Storytelling Business Journal is an easy-to-read, easy-to-detail, step-by-step guide for your business to help you craft and design all the elements of your story and have access to it all in one place. We have created systems to assist you in developing a communications strategy to ensure that your narrative is effective and consistent with your business operations.

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9781662942969

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Reviews

"Book Review 1: ""Storytellers Magic consulting has helped our team and business grow significantly. More than just branding and marketing, their expertise is in how to create unique and consistent experiences with clients and customers."" -- Alysha Light, Founder of FLIGHT PR Book Review 2: ""Storytellers Magic is a great program for a new or seasoned business owner. They have given us the blueprint to understand the importance of brand consistency."" -- Selima and Tami Lust, Founders of Iwilla Remedy Book Review 3: ""Storytellers Magic has provided invaluable direction on how to enhance the launch of Pause. They fully understand my brand, mission and my purpose for existing in this space."" -- Brenda Braxton, Tony-nominated Actress and Founder of BBRaxton and Pause...Because Life Doesn't Stop"

Author Information

Sonia Alleyne and Shay Leonora Chinhengo have more than three decades of combined design and communications experience. They have created and executed successful branding and communications strategies for businesses and professionals in a range of industries, including fashion, entertainment, government and finance. Sonia and Shay have worked with organizations that include the New York City Department of Finance, American Black Film Festival, The Hunter Foundation, Black Enterprise, and the African American Film Critics Association. Their work has helped businesses establish and maintain a vibrant brand identity, as well as enhance consumer engagement to increase revenue. Sonia Alleyne and Shay Leonora Chinhengo have more than three decades of combined design and communications experience. They have created and executed successful branding and communications strategies for businesses and professionals in a range of industries, including fashion, entertainment, government and finance. Sonia and Shay have worked with organizations that include the New York City Department of Finance, American Black Film Festival, The Hunter Foundation, Black Enterprise, and the African American Film Critics Association. Their work has helped businesses establish and maintain a vibrant brand identity, as well as enhance consumer engagement to increase revenue.

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