Overview

A little over half of small firms fail in their first year, according to the Small Business Administration. Given that you are one of the 400,000 small businesses that start up each year, that is a frightening statistic. So what does it actually take to start a business? Planning EVERYTHING takes time in a successful firm, including: - the components of their company name - safeguarding their online reputation - choosing fonts and colors for the brand - personalizing the website experience for users - catering to a particular target market - evaluating how their bottom line may be impacted by the legal business structure - deciding when to interact and target their audience both online and off. - and a lot more! And that is precisely the subject of this book! It is a step-by-step guide on starting, running, and expanding your business successfully. Calling all those who wish to begin a business, are considering doing so and need support, or are already operating but may have overlooked the fundamentals. The back-to-basics information in this book and the step-by-step, detailed, and practical game plans essentially tell you what to do at each stage of planning and launching your small business, including what to do afterwards.

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