Overview

Dive into this comprehensive, lighthearted and engaging business guide, providing you with practical, hands-on strategies to kickstart your business journey from ground up Master an empowering entrepreneurial mindset and overcome fear of failure Cultivate an unstoppable entrepreneurial mindset: Learn to ride the entrepreneurial roller coaster with resilience like a seasoned mogul Self-assessment corner: Conduct an 'entrepreneur mojo-check' to identify your strengths and areas for growth, ensuring you're equipped for the journey ahead Rewire your brain for success: Adopt a powerful psychological model to shift from limiting to empowering beliefs & safeguard against entrepreneurial burnout Discover the secret of identifying, validating & tweaking a winning business idea Idea evolution: From identification and validation to fine-tuning, master the art of turning raw ideas into lucrative ventures Interactive SWOT analysis: Engage in a workbook exercise within the book designed to crystallize your business's strengths, weaknesses, opportunities and threats Passion profitability: Assess the market-readiness of your passion projects and learn strategies for carving out a profitable niche Demystify finance & get your business funded in the right way Finance, simplified: Grasp the essentials of business finance and taxation without the jargon, making the complex understandable (and a little less boring!) Structural clarity: Decode the world of business entities to choose the right structure for liability protection and tax optimization Capital insights: Explore diverse funding avenues, understanding the unique benefits and suitability of each for your business vision Learn how to run your business like a seasoned pro even if you are new entrepreneurship Talent acquisition and leadership: Discover effective techniques for recruiting a stellar team and fostering a culture of collaborative success Marketing decoded: Unravel the mysteries of impactful marketing to position your business in the customer's heart and mind Customer is king: Embrace principles for creating a customer-centric business model that inspires loyalty and word-of-mouth referrals Are you ready to ditch the 9-to-5 grind forever? Your blueprint to entrepreneurial triumph awaits!

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With over two decades in the business realm, Lee Merritt has faced every challenge, from opening a retail store chain to founding a digital marketplace and finally coaching entrepreneurs for a living. Each obstacle was met with determination, leading to invaluable strategies that turned hurdles into triumphs.Lee unpacks the wisdom behind his successes and setbacks. From the rush of launching a venture to the intricacies of marketing it, he offers a roadmap built on real-world challenges. Drawing from his vast experiences, Lee equips readers with the right mindset and tools to navigate the unpredictable waters of entrepreneurship.Lee's journey serves as a tangible blueprint for aspiring entrepreneurs, ensuring they're not only informed but also inspired to make their own dream a reality.

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