Overview

Starting Ugly is a timeless tale about change and innovation, told through the entertaining parable of Gregory Sharp. Gregory is a businessman who's youth was spent creating a very successful lumber business. But as he continues to grow his company, he becomes blind to the practices and tools that helped him innovate. Unable to see past his blind spots, Gregory is about to lose everything, until he comes to a revelation that his former employee, Jeff helps him see: that perfect execution is critical; but constantly innovating by starting ugly is vital to continual success. Start Ugly is a call to arms to encourage you to take action on your ideas and creations so you can release yourself from the chains of perfectionism and experience the joy and growth that comes with launching. It's also a powerful reminder to continually innovate so complacency doesn't allow you to become obsolete in our fast-paced world.

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9781734016109

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A new take on an age old topic Change ! A must read for entrepreneurs and creatives alike! This fictional account takes you on a vivid ride that delivers the two word punchline we all need to hear. - Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0) In a well told story, Chris brilliantly reminds us about the importance of Ready Aim Fire versus Ready Fire Aim and makes the critical point that strategizing is not a one-time event. If you've ever felt you need to redefine your business, and especially if you haven't, this book is for you! Caryn Kopp, Chief Door Opener, co-Author of Biz Dev Done Right and Founder of Kopp Consulting's Door Opener(R) Service. Krimitsos captures the essence of what plagues so many entrepreneurs and corporations. Change. He demonstrates how getting uncomfortable and embracing innovation are more critical than ever. Startups struggling to start and long-standing enterprises struggling to remain long-standing may find this simple but high-impact message is the catalyst they need. - Brad Stevens, CEO, OutsourceAccess.com

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