Overview

This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management. The concept of sustainability is today at the heart of international policies and debate, and plays a key role in deep changes to the organizational models of companies operating in a wide range of sectors of economic activity. In particular, this book aims to gain a deeper understanding of how stakeholder engagement can contribute to value co-creation both in the company and along the supply chain, and what distinguishes the differing involvement of stakeholders, in particular between public involvement and stakeholder participation. Each chapter of this book presents different modalities of stakeholder involvement and develops the concept of value co-creation from organizational and marketing perspectives. This book is recommended reading for those interested in the fields of stakeholder engagement and theory, sustainability, business studies, and sustainable development.

Full Product Details

Author:   S.M.Riad Shams (Newcastle Business School) ,  Demetris Vrontis (University of Nicosia, Cyprus) ,  Yaakov Weber ,  Evangelos Tsoukatos (University of Nicosia, Cyprus)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367211233

ISBN 10:   0367211238
Pages:   214
Publication Date:   27 November 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Stakeholder Engagement for a Sustainable Development of Business Models 2. The Contribution of Corporate Social Responsibility to Sustainability of Contemporary Businesses3. Customer Engagement: A Critical Review of the Literature 4. Stakeholder Engagement for Sustainable Entrepreneurial Marketing: Theoretical Synchronization and Empirical Insights 5. The Role of Collectivism on Positive Word-of-Mouth Persuasion in Cause-related Marketing 6. Stakeholders in the Implementation of a Sustainable Marketing Strategy: A Comparative Analysis of Polish and Sri Lankan Markets 7. Corporate Financial Statement Fraud in Greece and Management Engagement to Promote Sustainable Development 8. The Role of Trust Among Stakeholders in Mergers and Acquisition 9. Stakeholder Effects on the Creation and Development of Alternative Food Networks: A Review of the Literature 10. Supply Chain Connectedness and Components of Environmental, Social and Economic Sustainability 11. Farmers’ Proactive Behaviour: An Overview About Theoretical Bases and Factors Affecting Sustainability 12. Innovative Partnering: The Key for a Healthy Society 13. How Does Stakeholder Engagement Affect Business Model Sustainability?

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Author Information

S.M. Riad Shams is a lecturer at Newcastle Business School, Northumbria University, UK. Demetris Vrontis is a Professor of Marketing and the Executive Dean of Distance Learning Unit at the University of Nicosia, Cyprus. Yaakov Weber is a Professor in the Department of Strategy and Entrepreneurship in the College of Business Administration at the College of Management, Israel. Evangelos Tsoukatos is an Associate Professor in the School of Management and Economics at the Technological Educational Institute of Crete, Greece. Antonino Galati is an Associate Professor in the Department of Agricultural, Food and Forest Sciences at the University of Palermo, Italy.

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