Overview

Sport management as an academic discipline and profession has continued to grow and change over time. Graduates of sport management college programs continue to pursue traditional careers in college athletics and professional sport like sport marketing. However, sport management graduates are also looking to non-traditional sport related careers as entrepreneurs. Many sport management graduates have gone on to create small businesses that offer sport products or services. In the past, sport management college programs have not focused on the entrepreneurial side of sport – but times are changing. Career options in sport management are now pointing to many entrepreneurial and small business career opportunities. Sport Entrepreneurship provides readers with an introduction to the emerging field of sport entrepreneurship. In this new publication, students will learn about what entrepreneurship is, what the qualities of a successful sport entrepreneur are, how to generate sport business ideas, how to conduct a feasibility analysis of a sport business idea, the essential parts of a sport business plan, and the steps involved in writing and presenting a sport business plan. Vignettes are provided throughout the text that talk about successful sport businesses. Chapter study and application questions are included at the end of each chapter along with the steps and framework for each student to construct a personalized sport business plan.

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