Overview

One of the greatest challenges facing business owners globally is that they simply don't charge enough for what they do. And this leads to all kinds of nasty problems. There has never been a better time to put an end to this self-destructive business practice once and for all. Someone Has To Be The Most Expensive, Why Not Make It You? is the culmination of Andrew Griffiths' thirty-five-year entrepreneurial journey. This has seen him travel the world as an author, speaker and commentator, working with business owners in every corner of the planet to help them create enterprises of substance and significance. If you're sick of not charging enough for what you do, of not having any money in the bank, of feeling the exhaustion of working incredibly hard but not getting where you want to go, then this is, without a doubt, the book you need to read - now. Written specifically for business owners, this book has a number of very clear outcomes: * putting an end to the business owner struggle * challenging your thinking about what you charge * showing why being the cheapest is - without a doubt - the worst business strategy ever * explaining why there has never been a better time to charge what you're worth * ideally, giving you the courage to become the best and most expensive at what you do. This is a concept that works, regardless of the economic conditions, the industry you may be in or your geographic location. Someone has to be the most expensive, why not make it you? But if you're going to be most expensive, you have to be the best. It really is as simple and as complicated as that.

Full Product Details

9781922391513

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Reviews

'Andrew Griffiths has a unique gift. He is one of the greatest communicators of our time. Part philosopher, part futurist and part advocate for entrepreneurs everywhere.' Shelley Wild, CEO, PeopleHQ and Founder of the Human Learning Collective 'Anyone can be the cheapest, the art is being a brand and service that is highly valued. In Andrew's new book he takes you on a journey that makes you think bigger, bolder and braver than ever before to create an offering that is memorable, referable and loveable. This book is a total game changer!' Keith Abraham, Multi-Award Winning Global Speaker, Five-Times Best Selling Author 'It is no wonder that the top business people in 65 countries read and apply his material. Quite simply, the value he provides is immense.' Blake Beattie, Author, BULLSEYE and Founder of Pay It Forward Day 'Andrew Griffiths is the eighth wonder of the world. He embodies authority, integrity and authenticity when it comes to doing business, and the success of the people he works with is mirrored around the planet.' Darren Finkelstein, The Accountability Coach, Author and Mentor

Author Information

Andrew Griffiths is best described as an entrepreneurial futurist - in other words he specialises in future proofing businesses across virtually every industry and in every corner of the planet. Andrew's first book, 101 Ways to Market Your Business, was a huge success in Australia and it led him writing a further 13 bestselling books sold around the world. He has developed a reputation for helping and supporting small business owners with street smart, practical advice that has made his sought after as a global speaker and corporate advisor to organisations with large small business customer bases. Andrew is able to share his observations, experiences and research from around to world to identify the exact steps any organisation needs to take to become future proof. And he delivers his advice in a down to earth, simple and often hilarious way. Andrew has been an entrepreneurial commentator for many years, sharing both his observations and his realisations through platforms including INC, Newscorp and CBS. He has created thousands of sharp, relevant and insightful articles, videos, podcast episodes and media interviews.

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