Overview

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. A shift in philosophy, a modification in strategy, and brand new metrics are the keys to marketing success in this interconnected world. While other books explain why social media is critical and how to go about participating, this book focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Having more Twitter followers or Facebook friends than the competition might not result in value. Read this book to determine which social media efforts are working for you, where to allocate more social media resources, and how to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired. Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Full Product Details

9798200554249

Table of Contents

Reviews

Author Information

Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his thirty years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim is the producer of the international eMetrics Summits www.emetrics.org and is the cofounder and current Board Chair of the Digital Analytics Association www.DigitalAnalyticsAssociation.org. Named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine at the time, Jim was more recently was named one of the top 25 Hot Speakers by the National Speakers Association. Coming soon... Dan John Miller is an American musician and actor. He has appeared on film in Walk the Line, Mr. Woodcock, and Leatherheads, and is an acclaimed audiobook narrator. He was named Best Voice by AudioFile magazine, nominated twice for the Audies, and awarded a Golden Earphones award as well as a Listen Up! award from Publishers Weekly.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available