Overview

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. A shift in philosophy, a modification in strategy, and brand new metrics are the keys to marketing success in this interconnected world. While other books explain why social media is critical and how to go about participating, this book focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Having more Twitter followers or Facebook friends than the competition might not result in value. Read this book to determine which social media efforts are working for you, where to allocate more social media resources, and how to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired. Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

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Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his thirty years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim is the producer of the international eMetrics Summits www.emetrics.org and is the cofounder and current Board Chair of the Digital Analytics Association www.DigitalAnalyticsAssociation.org. Named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine at the time, Jim was more recently was named one of the top 25 Hot Speakers by the National Speakers Association. David Meerman Scott is the author of Real-Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. Scott runs a popular blog and is a popular public speaker around the world. Dan John Miller is an American actor and musician. In the Oscar-winning Walk the Line, he starred as Johnny Cash's guitarist and best friend, Luther Perkins, and has also appeared in George Clooney's Leatherheads and My One and Only, with Renée Zellweger. An award-winning audiobook narrator, he has garnered multiple Audie Award nominations, has twice been named a Best Voice by AudioFile magazine, and has received several AudioFile Earphones Awards and a Listen-Up Award from Publishers Weekly.

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