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OverviewThe use of social media has expanded rapidly and changed the way people communicate, engage and collaborate. Law firms and individual lawyers are rapidly catching up with a proliferation of law blogs - or 'blawgs' - and networking sites, particularly LinkedIn. The potential of these media for law firms, particularly in reputation management and marketing, is immense. The key benefits of this timely special report are: solicitor friendly guidelines on making the best use of social media across business functions including marketing, communications, PR, recruitment and HR analysis based on extensive interviews with solicitors and marketing staff at prominent law firms a guide to best practice in key social media platforms such as Facebook, Twitter and LinkedIn practical instructions on writing a successful and productive blog dedicated LinkedIn support and resource group unique to those who purchase the book. Full Product DetailsAuthor: Nathan SmithPublisher: The Law Society Imprint: The Law Society ISBN: 9781907698729ISBN 10: 1907698728 Pages: 92 Publication Date: 27 November 2013 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsCase studies: Social media in the following areas: Raising brand awareness; Recruitment and HR; Customer service; Internal communications; International strategy; Monitoring of reputation; Social media platforms - a guide to best practice: Blogging; Facebook; Twitter; LinkedIn; YouTube; Google +; Talking heads: Interview on the future challenges of social media: Two interviews: managing partners; Two interviews: lawyers / solicitors; Two interviews: marketing directors; Two interviews: HR directors; Conclusion; Appendices.ReviewsThe major benefits of the book are the case studies which reveal how specific named law firms harness the various social media to their advantage...you would do well to add this special handy volume to your professional library. Phillip Taylor MBE and Elizabeth Taylor of Richmond Green Chambers, March 2014 Author InformationNathan Smith is the managing director of Manchester-based social PR agency Smith & Smith PR. Nathan has produced successful social media campaigns and delivered training to organisations including The Institute of Directors, Microsoft and HSBC. Nathan has also delivered a number of presentations/ seminars to representatives of top 100 firms in London and elsewhere. Tab Content 6Author Website:Countries AvailableAll regions |
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