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9780985559250

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Marketing on social media can be a full time job. But authors want to spend their time writing, not marketing through social media. Yet, marketing is crucial, and social media is where it's at. Frances Caballo tells authors how to actually manage their social media in 30 minutes a day and get some real marketing done . . . which is meeting and communicating with your readers. Caballo tells writers which social media is best for them and how to best utilize this valuable resource. She knows all the apps and other timesavers. Learn how to use your social media marketing time wisely and get this book! It is a must for authors! Arlene Miller loved this book. It was easy to read and easy to understand. Its a subject I know very little about, but its something I should know about. I do now, not quite an expert but at least I know a lot more than I did before reading this book. I like this authors style of writing, clear and precise without being condescending or smug (which a lot of authoritative books often are.) I will be dipping back into this book, keeping it on my desk ready to reference. I would highly recommend this book to anybody who is not sure about using Social Media, either for their personal life or business. Its a little gem of information. Ruth Welsby Frances Caballo covers everything from creating a distraction-free setting (for work in general and for writing, specifically), developing the appropriate procrastination-fighting atmosphere, brainstorming marketing ideas, strategizing being authentic yet compelling, and inviting audience interaction to grow loyalty. She also really did her research regarding the intricacies of the optimal time to post (for each specific social media platform--Twitter, Facebook, LinkedIn, Pinterest, etc.), the character limits for each element (bio, message, description, etc. Julie A. Bestry This is the second book I've read by Frances, and once again it didn't disappoint! It's great to read a book about social media specifically targeted at authors. I also enjoyed the productivity tips it contained. (I really must try the Pomodoro method!) It's a great book for beginners or the more advanced social media users. I definitely recommend this book. Clare

Author Information

Frances Caballo is an author and social media strategist and manager for writers. She's a regular speaker at the San Francisco Writers Conference. In addition, she's a contributing writer at TheBookDesigner.com, blogger and Social Media Expert for BookWorks, and blogger at Bowker's Self-Published Author. She's written several social media books including The Author's Guide to Goodreads, Blogging Just for Writers, and Social Media Just for Writers. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers' conferences. Not sure how you're doing online? You can reach her at her website at www.SocialMediaJustforWriters.com where you can also sign up for her free mail course.

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