Overview

The social role of sport enterprises is being increasingly recognized at both local and global levels. Sport has the ability to influence community cohesion, physical and mental health, social inclusivity, and provides positive role models across society. More businesses in sport are incorporating these social aspects into their plans as a way of differentiating themselves from their competitors. This, in turn, has led to more social innovation in sport. Recently, there has been more emphasis on social entrepreneurship in sport due to the growing need to capture its societal impact. This book explores the non-profit role sport plays in society, and demonstrates how social enterprises can both address some of the negative social outcomes of sport and support businesses as they develop their social objectives. The over-arching aim of the book is to focus on how social entrepreneurship in sport is important in developing a better global society.

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9780815351689

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Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation in the Department of Management, La Trobe Business School at La Trobe University, Melbourne, Australia. She teaches entrepreneurial business planning, managing innovation in organizations and entrepreneurship. She has previously been on the business faculty of Duquesne University, the University of Queensland, Queensland University of Technology and Deakin University. She is an established resercher and author in the field of entrepreneurship and won a Vice Chancellors award for community engagement with innovation and entrepreneurship programs.

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