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OverviewSocial media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects. Full Product DetailsAuthor: Rainer Alt , Olaf ReinholdPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2020 Weight: 0.454kg ISBN: 9783030233457ISBN 10: 3030233456 Pages: 115 Publication Date: 13 September 2020 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor Information"Prof. Dr. Rainer Alt holds the chair for application systems at Leipzig University. He is Editor-in-Chief of ""Electronic Markets"" and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany. Olaf Reinhold is a researcher at the chair for application systems at Leipzig University and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany." Tab Content 6Author Website:Countries AvailableAll regions |
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