Overview

2019 Gold Medalist - Axiom Business Book Awards 2019 Reader Views Literary Awards - Second Place, Business, Sales, & Economics Think innovation only happens in big cities? Think again. Forget moving to the city to launch the next big thing only to become another face lost in the shuffle. Entrepreneurs everywhere are finally waking up to the fact that there is a better way. Small towns are ripe for entrepreneurship! Whether your goal is to start a business in the hopes of financial freedom, to gain a competitive advantage by cutting costs, or simply to make your small town better, Small Town Big Money shows you how. Discover the untapped treasures of small town entrepreneurship, like: How building your startup in a small town will launch you past your competition How Colby and other small town entrepreneurs used small town stereotypes to their advantage How to scale to the Big Money level, even from a small town How other small town entrepreneurs built a rich life by embracing authenticity and other non-corporate values How to alter your town's paradigm in order to attract entrepreneurs and to boost your local economy Small Town Big Money guides readers through this journey in three ways: Discover why entrepreneurs are moving to small towns. Find out how small town entrepreneurs build brands that compete on a global scale. Learn what civic leaders are doing to build small towns that entrepreneurs want to call home. With humor and practical insight, Colby gives readers a peak under the hood of the small town entrepreneur life. Small Town Big Money must be the next book about business you read.

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9781732781023

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Reviews

A useful, laugh-out-loud guide to running a small-town business. - Independent Book Review Small Town Big Money captures the essence of what it's like to start a business in a small town and grow it into a major enterprise. Colby Williams mixes from-the trenches advice with humorous commentary and real-world examples, making the book both informative and enjoyable to read. His tips and insights will ring true to anyone who's ever started a business or been involved in their local business community whether they are located in the Midwest or the suburbs of New York City or other major cities. - Janet Attard, founder of BusinessKnowHow.com A useful, laugh-out-loud guide to running a small-town business. This book has two main goals: to help you find entrepreneurial success and to keep you entertained. I haven't found out about that first one yet, but I can check number two confidently off of my list. Written with a fun voice and a great personality, Small Town Big Money is something that aspiring business owners should really start paying attention to. In 2012, Colby Williams and his parents founded Parengo Coffee, a small-town gem now located in historic downtown Sikeston, Missouri. The Williams' family was well-aware of the difficulties of starting a business in a place with a low population: If well- intentioned warnings are 'food for thought' then small town entrepreneurs should prepare for an all-you-can-eat smorgasboard. But they didn't let anything stop them. In Small Town Big Money, they urge you to do the same. Author Colby Williams shares practical advice on how to build a successful business through the lens of his time at Parengo Coffee. He writes with such clear prose and never loses hold of his fun, informal style. It's easy to trust him as an author, whether he's offering business advice or cracking a joke about his quick-witted baristas' remarkable abilities to just can't even. Someday, maybe, you could sail through life in the captain's chair and treat yourself to every whim and fancy. For now, you have to row the boat. Because of the excerpts written by other business owners, I found this book especially useful. These first-hand accounts put Williams's ideas and advice into motion, showing the reader how multiple entrepreneurs got their start, how they kept moving forward, and what their plan was to achieve their future goals. It's easy to get inspired by Williams. Good enough is not good enough, he reminds us. And, This thing might have to be your life for a while. With both the optimism and advice that the author shares, the book succeeds in proving its primary point: you can do this. Whatever you've got your entrepreneurial mind set on, you can do it if you put in the time, work, and heart. Small Town Big Money does come in at around [240] pages, which could be shortened quite a bit. It repeats similar inspirational points fairly often, and in the grand scheme of things, it could have taken on a more practical tone more often than its purely inspirational one. However, this book is definitely worth the market price. It offers specific business advice like pitches, online presences, and specific marketing plans in an accessible voice. It could prove useful for anyone looking to start their own business, whether they are in a small town, a digital marketplace, or anywhere. - Independent Book Review (Full Review)

Small Town Big Money captures the essence of what it's like to start a business in a small town and grow it into a major enterprise. Colby Williams mixes from-the trenches advice with humorous commentary and real-world examples, making the book both informative and enjoyable to read. His tips and insights will ring true to anyone who's ever started a business or been involved in their local business community whether they are located in the Midwest or the suburbs of New York City or other major cities. - Janet Attard, founder of BusinessKnowHow.com

Author Information

Williams founded Parengo Coffee in Sikeston, Missouri with his parents in 2013. He won a Delta Entrepreneurship Network Fellowship in 2015 through a Delta Regional Authority pitch competition. His writing explores topics such as innovation, gratitude, failure, second chances, hard work, and how to see things from a unique perspective. Williams grew up in Illinois, spent time in Southwest Missouri, and now calls Southeast Missouri home. He obsesses over pizza, enjoys playing chess, and recently began humiliating himself as a standup comedian. Find out more at smalltownbook.com.

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